How do you price your diamonds?

As the only jewelry company that is vertically integrated, VRAI eliminates middlemen and markups to provide diamonds of impeccable value and origin. We own the complete diamond production process, including cutting and polishing studios, so our diamonds pass through fewer hands and incur fewer expenses along the way. Utilizing superior technology, renewable energy, and an overall carbon-neutral process, our prices reflect the more economical and sustainable means we’ve created to grow our own diamonds in today’s market. We offer complete transparency throughout this process and ensure that every one of our diamonds has no human or environmental toll.


Atomically identical to one another, the only difference between our lab-grown diamonds and mined diamonds is their distinct and cutting-edge provenance. Every VRAI diamond truly represents the beauty of evolution.